That product uses the same chipset as HiMedia M3. It's a 2014 HiSilicon chipset.
Interesting that it has similar media player app but better interface. I guess the manufacturer has added those options. Personally I'd prefer HiMedia to work on Kodi, it will be impossible for HiMedia (or any manufacturer) to beat Kodi's subtitle support so better to get Kodi working as well as possible.