Apologies in advance i am not technical so i will try to explain the best way i can.

I have an Eken W70 that i bought here from Futeko.
It is V. 1.5.5
Kernel 3.0.8
OS 4.0

FOr the longest time i cant get it to boot up. It turns on and gets stuck with the Andriod lying down with the big red ! and then the screen switches over to the Ice Cream Sandwich logo  with red error message "Boot into recovery Mode"

So from what i gather-have i soft-bricked the tablet?
If so do i need to flash it? I dont know what this means...

STEPS i have done:
I have tried to copy some firmware (W70-1.1.0--20120815) which contains the FirmwareInstall folder and wmt_scriptcmd file
onto the SD card and boot up with that but it dosent do anything except the above.

Please help-its driving me mad.