Cant the firmware be upgraded via regular usb stick? Do we have to press that update button on the box and shit?
No just follow the instructions below from HiMedia's site using method 2...if you run into problems use method 1 but method 2 worked for me. Remember to make sure the USB thumb drive is formatted as FAT32 and the filename is update.zip in the root of the drive with nothing else on that USB drive
METHOD 1
Firmware Upgrade by Recovery Mode (user data will be cleared)
1.Download a new firmware and place the firmware onto the ROOT directory of a USB drive.
2. Plug the USB drive into an empty USB HOST on the SMART TV BOX.
3.With the SMART TV BOX turned off,use a paper clip or pen point to press and hold the small pinhole restore button on the SMART TV BOX
4.While pressing the restore button,turn on the SMART TV BOX. Continue to hold the restore button for 5 more seconds,then release it.
5.The SMART TV BOX will begin upgrading the firmware from the USB drive.
6. Wait for the SMART TV BOX to complete the upgrade. Please be patient as it may take around 5 minutes to complete.
7. When finished, The SMART TV BOX will auto reboot.
METHOD 2
Firmware upgrade from Settings Menu (user data will not be cleared)
1.Download a new firmware and place the firmware onto the ROOT directory of a USB drive.
2.Plug the USB drive into an empty USB HOST on the SMART TV BOX.
3.Go to Settings?System?System upgrade to select/click the letter of the USB drive.
4.The SMART TV BOX will begin upgrading the firmware from the USB drive.
5. Wait for the SMART TV BOX to complete the upgrade. Please be patient as it may take around 5 minutes to complete.
6. When finished, The SMART TV BOX will auto reboot.